Colorful packaging in the hottest daily chemical m

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Colorful packaging of daily chemical market with the development of global economic integration and the impact of China's entry into WTO, and the improvement of people's living standards, China's daily chemical market is entering an unprecedented period of prosperity. According to the statistics of the National Bureau of statistics, from January to June 2005, the sales revenue of a single segment of cosmetics industry was 14.398 billion yuan, an increase of 19.88% year-on-year; According to the figures provided by China washing products industry association, from January to September 2005, the output of major products of washing products in China was 4.032 million tons, an increase of 15.15% over the same period last year. China's daily chemical market has huge potential demand, the market scale is growing steadily, and the market structure is becoming increasingly optimized. In 2005, the competition in the daily chemical market became increasingly fierce


since 2004, a series of daily chemical acquisitions have come to be a little overwhelming. Many international well-known brands have entered the Chinese market intensively. In the first half of this year, this momentum has continued unabated, and a new round of horse racing and enclosure movement in the daily chemical industry is in the ascendant. A new day-to-day chemical era has begun to take shape. Multinational enterprises represented by P & G and domestic day-to-day chemical enterprises represented by Shanghai Jiahua, Longliqi, naais, etc. the two camps will be centralized respectively, and the number of enterprises will decrease sharply

price rise of raw materials

since the end of 2003, especially since May 2004, the international oil price has hit a new high in the past 21 years. The raw materials of the daily chemical industry are mainly derived from petroleum derivatives or processed products, so the price of daily chemical raw materials has risen sharply: first, the cost of plastics has increased by more than 60%, and this cost accounts for one third of the cost of liquid detergent; Secondly, the price of surfactant has been rising, and the price of soda ash has also increased by 77%. The road traffic safety law, which was formally implemented in May 2004, severely punished the overload of road freight, which also led to a sharp increase in the transportation cost of daily chemical supplies

product price war

faced with such huge cost pressure, domestic daily chemical enterprises have reached the point of gritting their teeth and sticking to it, but no enterprise dares to raise prices lightly. At the same time, international brands have cut prices one after another. In the face of P & G and other foreign daily chemical giants taking advantage of the situation to provoke a price war, they have launched a confrontation with local brands in the low-end market of the second and third tier. Faced with the successive price reduction strategies of major foreign-funded enterprises, many local enterprises are increasingly under great pressure. In addition, many foreign cosmetics companies have set up factories in China to reduce costs

the government strengthens supervision

with the activity of the daily chemical industry, the government pays more and more attention to daily chemical products. Since 2004, the government has strengthened the approval of production license and product batch number (especially the batch number of special cosmetics); The relevant regulations of the Ministry of health, especially the announcement on banning antibacterial publicity of cosmetics, have clearly required that from July 1, 2005, soaps cannot promote the function of sterilization; The voice that cosmetics must be marked with all ingredients is also getting higher and higher; There is also the regulation of advertising. Advertising cannot deliberately exaggerate its use function, and the state will gradually pay attention to it

in such fierce market competition, brand development, brand education, brand innovation and other issues are also increasingly valued by daily chemical enterprises. Enterprises are seeking development in continuous exploration and innovation. In order to expand the sales of their products and occupy a place in the fierce market competition, enterprises have made great efforts in the packaging of cosmetics and washing products, the application of new technologies, the emergence of new products and the overwhelming publicity. The purpose is only one - to compete for every hesitant customer. Therefore, whether products can attract eyeballs with beautiful and unique outer packaging and stand out from the dazzling shelves has also become the key to whether they can finally win the favor of consumers and be put into the shopping basket

characteristics of daily chemical packaging in 2005

with the improvement of technical level, the development of packaging gradually highlights the characteristics of personalized demonstration and innovation, the introduction and application of new technologies and processes, the development and substitution of new environmental protection materials, and safe and convenient packaging will be more welcomed by the market

feature 1: highlight personalization

in the past two years, the homogenization of packaging of daily chemical products has been serious. In order to avoid this situation, daily chemical enterprises continue to push through the old and bring forth the new, adopt novel shapes and humanized designs, highlight the novelty and elegance of commodities, and improve the competitiveness of products

the 400g "kaimi polyester King silk wool special detergent" produced by Xi'an kaimi Co., Ltd. adopts a bright orange packaging bottle, and the bottle shape is composed of a half circle and a flat curve from the cross section. Bright packaging colors and unique bottle design make the products stand out on the shelves

when most washing powder and detergent aids are still packaged in traditional plastic bags, the "ausujie" active oxygen detergent products produced by Guangdong Zhongcheng Huagong Co., Ltd. use HDPE bottles as the outer packaging of the products. The packaging bottle of the product is cylindrical in the form of a full set of labels. Products packaged with HDPE bottles are very convenient to use, and consumers can buy bagged products to replace them after using bottled products, which is economical and cost-effective. In addition, the cap of the plastic bottle can be used as a measuring cup. The maximum capacity of the cap of a measuring cup with a bottle size of 500g is 20g, which facilitates the use of consumers

the continuous innovation of flexible packaging makes it quietly appear on the packaging stage of daily chemical products. At first, flexible packaging was only the main way to supplement plastic bottles and other packaging or one-time packaging, but in order to establish their own differentiated sales, many daily chemical enterprises made flexible packaging more and more widely used, such as: mouth added liquid self-supporting bag packaging, heterosexual duplex packaging, etc

while daily chemical enterprises continue to innovate their product packaging, suppliers are also constantly developing new products to meet the needs of users. Shanghai Chengyi plastic products has produced a kind of special-shaped head hose. The pipe head is irregular in shape and very unique, which has attracted the attention of many people in the industry

feature 2: more humanized

when choosing products, consumers not only pay attention to the beauty of product packaging, but also pay more and more attention to other functions of packaging. Intelligent and humanized packaging has undoubtedly become one of the important trends in the development of packaging industry

many enterprises launch combination packaging, that is, to create portable and small packaging for various products. Cosmetics packaging reflects a similar "packaging" thinking. The combined eye shadow and the combined two and one lipstick/lip gloss are all good examples. Urban decay's hot box Mini Cosmetic bag adopts a new concept. This cosmetic bag is only 1.5 inches high, including a mirror, lip gloss, eye shadow, eye black and concealer, which are all packed in one package. This innovative package is so small that people can mistakenly think of it as a lighter (silver polishing with metal texture aggravates this effect)

Procter & Gamble also launched cascaqde brand water-soluble film independent packaging products. The water-soluble film packaging is specially made by monosol for P & G's 2-in-1 laundry products. It separates two substances with different properties, powdered laundry products and liquid softeners, and packages them with water-soluble film respectively according to a certain dose. Because the membrane is soluble in water, once dissolved in water, the two substances will naturally mix. Consumers only need to take out a package of powdered laundry products and a package of liquid softener at a time and put them into the washing machine at the same time, which is very convenient to use

in order to meet different needs, enterprises adopt different packaging capacities for products of different grades and functions, so as to facilitate consumers' choice. For high-end products, small capacity containers are used for packaging to meet the needs of low-cost, which is also a key income earner for spacecraft to perform missions in deep space. Relatively speaking, the amount of shampoo and shower gel is more, so a large capacity of 200ml ~ 400ml is used. In addition, household clothes with more accurate thickness of 500ml~1000ml cold rolled steel plate are also common

feature 3: new materials are used as consumer goods. Daily chemical products need high-quality packaging materials to improve their value. With the continuous development of packaging technology, many new packaging materials are used in daily chemical packaging

the new product toothpaste launched by nays group adopts transparent all plastic composite tube packaging, so that consumers can clearly see the colored paste in the hose. The novel packaging makes nays toothpaste the most dazzling product in the toothpaste family

feature 4: develop transparent packaging

transparent packaging is a very prominent feature of daily chemical products. The packaging of cleaning products, personal care products and cosmetics is developing towards transparency. Transparent PET plastic bottles have now become the packaging containers used by daily chemical and cosmetics manufacturers. For example, PET packaging containers are used in shower gels, skin care products, washing products, etc. of some enterprises and brands, such as nays, blue moon, kaimi, etc. Domestic well-known cosmetics brands have adopted transparent self-adhesive labels on their outer packages. This is mainly because transparent packaging can show the internal products, so that consumers can "see at a glance" and have more confidence when buying: products and packaging also have excellent quality

prediction of the development trend of daily chemical packaging

packaging needs to be both protective, functional and decorative. The transformation process of countries around the world is complex. The development of product packaging focuses on the development of new materials and new processing technology, and the pursuit of new shapes, so as to highlight the novelty and elegance of goods. With the gradual application of packaging technology and digitalization, the future development trend of daily chemical product packaging is mainly reflected in the following points:

multi-layer plastic composite technology is favored

the packaging industry has been committed to developing a product that can not only effectively protect the quality of cosmetics, but also meet the needs of Haohua's novel appearance. The multi-layer plastic composite technology can meet the above two requirements at the same time, composite multi-layer and different kinds of plastics together, and form them at one time. With the multi-layer plastic forming technology, plastic packaging can completely isolate light and air on the one hand, and avoid the oxidation of skin care products. By mixing different kinds of substances, it can also obtain wonderful visual effects and unique hand feel on the appearance

vacuum packaging stands out

in order to protect skin care products containing fatty rosin oil vitamins, vacuum packaging stands out. Although it is limited to a few brands due to its high cost, this kind of packaging still has many advantages: strong protection, high strength recovery, convenient use of high viscosity skin care milk, and upgrading the product grade with its high-tech advantages

green packaging is highly valued.

global environmental degradation is threatening the ecological balance of nature and human survival. The wave of environmental protection has swept the whole world. Many daily chemical enterprises have begun to pay attention to environmental protection, and have also added environmental protection considerations to the selection of packaging materials, considering whether these materials can be recycled. Packaging designers consider not only the publicity and protection of packaging materials, but also whether these materials can be simply recycled to the greatest extent. They try to use the same material or separable and coexisting materials when designing packaging materials; Design packaging that can be used repeatedly; Try to simplify the packaging and achieve appropriate packaging

fresh-keeping packaging has sprung up

fresh-keeping packaging is a fashionable packaging trend developed in recent years, because manufacturers to meet the needs of customers

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